deannebiv@me.com
youtube.com/deannebiv
Deanne has over 15 years of experience in Creative Services, Promotion and Multi-Platform Marketing. She still gets energized coming up with new concepts, creating exciting projects, problem solving, working with the community and team-building. Her career has expanded all across the country and she's had the privilege of working along side some of the best in the business. Over the years, she's won multiple Regional Emmy Awards. two Alabama Broadcaster Association Awards . While it is flattering to have her work noticed by her peers, she truly cares about the team she works with and making sure everyone reaches their potential.
She says, "There's nothing better than seeing that spark in the eyes of those around you and realizing you've made magic happen as a team." That kind of positive, can-do attitude was her trademark with previous employers:
"Deanne is a dynamo of energy and enthusiasm. She knows how to get things done right and won’t settle for less.. Her creativity and ideas were a key part of our successes here at CBS 11."
-David Hershey
VP of Creative Services and Online Promotion
KTVT-KTXA Dallas-Fort Worth
“Deanne combines passion, old fashioned hard work and a critical creative eye to produce ratings moving work.” “She is simply the best VP of Creative Services I have worked with and we were a lot better at FOX6 WBRC because of her undeniable passion for the promotional craft.”
-Dennis Leonard
President and CEO
AL-VITA LLC
Former President/GM
KDVR/KWGN
Denver, Colorado
"Deanne seems to have limitless energy and passion for making great TV."
-Mike McClain
VP/General Manager
FOX TV Stations
Atlanta, Georgia
"Deanne is a dynamic and creative leader who inspires people with her energy and enthusiasm. Combine that with her great sense of humor, she becomes one of the best people you'll find to work with."
-Tom Doerr
Broadcast News Director
Florida
There is absolutely nothing ordinary about her life and she kind of likes it that way. She started her first television job while still in college in a small Georgia town and has had a passion for the creative process ever since.
PROFESSIONAL PROFILE:
Creative Marketing Manager/Promotions Manager/Social Media Specialist with over 15 years of skills in a variety of multi-media realms. A proven record of driving brand awareness, community support and revenue gains through intelligent use of building memorable campaigns, strong team development, 100% of complete satisfaction and exceptional execution.
EXPERIENCE:
- 10/09-PresentMarketing and Creative Services Consultant
- DB Creative
- Marketing and Website Copywriter for Local & Large Business Brands
- Social Media, SEO & Internet Marketing Strategist
- Syndication Promotion Support
- News Research and Promotion
- Promotion Scripts, Event Planning and Production
- Broadcast News and Creative Services Management Support for stations across the country
- Budget Support for Marketing and Promotional Campaigns
- Script Writing and Research
- 11/05-10/09VP of Creative Services
- FOX 6 WBRC, Birmingham, Alabama
- Supported 47 ½ hours of news for the #1 FOX Affiliate in the country
- Built new creative department of 4 producers and 5 graphic artists
- Manage staff duties on a daily basis while using team building skills to increase productivity
- Create and Manage year-long expense and capital budget reporting to Corporate
- Write/Produce/Direct/Edit Image and Community Promos that garner buzz around the country
- Build Unique Promotions around American Idol, House and 24 to maximize ratings and revenue
- Create Promotion and Concept for new website launches: MyFoxAL.com, MyMusicBirmingham.com, MyFinebaum.com
- Helped manage a station group sale and contributed to new owners, Local TV LLC, ideas for an increase in revenue and promotion strategies
- Special Event Coordinator working with The Salvation Army, Habitat for Humanity, Susan G. Komen for the Cure, Sidewalk Film Festival, City Stages and many other non-profit organizations to maximize exposure for all station sponsorships
- Create, Produce and Organize Customized promos for other stations in the group
- 12/03-11/05On-Air Promotions Manager
- CBS 11 KTVT-TV, Dallas/Fort Worth, Texas
- Manage Team of 5 producers to maximize creativity and effectiveness
- Create and Produce Special Project Promos and POP’s
- Input and Supervise On-Air Promotion Logs for maximum exposure
- Supervise and Execute Station Events within the Community
- Plan On-Air Strategies for Sweeps Periods
- 09/01-12/03Senior Writer-Producer
- CBS 11 KTVT-TV, Dallas/Fort Worth, Texas
- Liaison between Promotions and News Department
- Look-Live On-Air Sales Presentations
- Coordinate and Supervise Open-Call auditions for CBS reality shows
- Oversee On-Air Supers and Crawls for syndicated shows and specials
- Create and Execute all radio and cable traffic
- 10/98-09/01Promotion Writer-Producer
- CBS 11 KTVT-TV, Dallas/Fort Worth, Texas
- Produce and Write Daily News Topicals
- Create and Produce Special Project Promos and POP’s
- Identify Target Audience and Key Demos on a Daily Basis
- 10/97-09/98Topical Promotion Producer
- Channel 5 KSTP-TV, Saint Paul/Minneapolis, Minnesota
- Produce and Write News Topicals targeting specific demos
- Organize and Write scripts for talent shoots
- Work with news on finding the most promotable stories for the target audience
- Direct two photographers and editors for each night's assignments
- 01/97-10/97Promotion Producer
- 13 WMAZ-TV, Macon, Georgia
- Produce, Write, and Edit all daily news and image spots
ONLINE PROJECTS:
- Bert King (Attorney at Law)
- Project Goal: Design and Create new SEO Website for updated Branding Position and new Mediation Consulting Company. Design and Claim all Social Media Channels to create a cohesive online presence.
- Results: Continued increase in business and inquiries through the website and Social Media Channels.
- Women’s Health Spa
- Project Goal: Oversee the Writing and Design for a new company's website and all social media channels.
- Results: Brought in clientele to a new local business through the use of online promotions, blogs, event planning using SEO & SEM.
- Local NBC Affiliate
- Project Goal: Write and Produce On-Air Winter Olympic Promotion incorporating a new News Branding Position.
- Results: Successful Campaign that gained audience awareness and a new updated fresh look and feel.
- Oconee Concrete Company
- Project Goal: Create and Build new SEO Website, Increase online exposure, Create Social Media Sites,
Claim Directory Sites
- Results: 306.52% increase in New Views compared to 2011; 3200.00% increase in Mobile Views
- Spa Medical
- Project Goal: Enhance Social Media Presence/Claim On-Line Directories
- Results: FB/Twitter/You Tube Followers & Engagement increase; Polls, FB Apps, Press Releases, Contests, new Graphics Created; Informational Video Blogs Executed
- Colour Basis
- Project Goal: Create new Marketing Plan/Enhance Online Presence
- Results: Updated Yearly Marketing Plan/ New Website Written for SEO & Designed with increase in Social Media Followers and Engagement
EDUCATION:
- Associate of Science
- Internet Marketing
- Full Sail University, Winter Park, FL
- B.A. in Liberal Art
- Majored in Communications
- Mercer University, Macon, GA
ACHIEVEMENTS
- Multiple Emmy Award Nominee and Winner
- 2 time ABA Award Winner
- Coordinated Taylor Hicks Finale Show for Idol - considered the best homecoming in the history of Idol according to producer, Simon Lithgow
- Floor Director for American Idol during Live Finale 5/06
- Planned and executed successful Open Casting Calls for Survivor and Big Brother for 5 years
- Co-Produced national creative for iconic programs
- Co-produced and wrote 30 minute Croatian War Documentary
- Mercer University Dean’s List and President’s List